WA · Updated Q1 2026

Western Australia Tourism & Airbnb Market Report 2025-2026

Western Australia offers a fast-growing STR market anchored by Perth's urban demand and Margaret River's premium wine-country tourism — with some of the country's best occupancy consistency outside of peak season.

Market data updated monthly — get a free snapshot for the latest figures.

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What's Included in the Full Report

Your Western Australia market report covers nine data-backed sections, generated fresh for your property type and quarter:

01Regional Tourism Overview
Visitor arrivals, overnight stays, and interstate vs international split (ABS data).
02Airbnb Market Benchmarks
Average daily rate, occupancy rate, and active listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends data showing exactly when demand peaks in Western Australia.
04Competitive Landscape
Snapshot of what similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay settings.
06Emerging Opportunities
Trends and underserved niches spotted in the current market data.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count — from studios to 4BR+ homes.
0930-Day Action Plan
Specific, prioritised steps you can take this month to improve performance.

Key Markets in Western Australia

Looking for city-level data? These pages go deeper on individual markets:

"Margaret River is booming and I had no idea how to benchmark my property. The AussiStay report gave me suburb-level data that showed I could push my weekend rate up by 25%. I was conservative before — not anymore."

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Frequently Asked Questions — Western Australia

How is the short-term rental market performing in Western Australia?

WA has experienced strong tourism growth since 2022, with Perth benefiting from domestic travel and Margaret River attracting premium visitors year-round. Occupancy rates have remained above the national average in key areas.

What makes Margaret River a strong Airbnb market?

Margaret River draws domestic and international visitors through its wine tourism, surf coast, and food scene. The area supports premium pricing, particularly for entire homes and rural retreats, with demand strongest from April to October.

Are STR regulations changing in Western Australia?

WA has a relatively light-touch STR regulatory environment compared to eastern states. However, local councils in Perth and Margaret River have reviewed short-stay policies in recent years. Our report covers the current regulatory outlook.