Western Australia offers a fast-growing STR market anchored by Perth's urban demand and Margaret River's premium wine-country tourism — with some of the country's best occupancy consistency outside of peak season.
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WA has experienced strong tourism growth since 2022, with Perth benefiting from domestic travel and Margaret River attracting premium visitors year-round. Occupancy rates have remained above the national average in key areas.
Margaret River draws domestic and international visitors through its wine tourism, surf coast, and food scene. The area supports premium pricing, particularly for entire homes and rural retreats, with demand strongest from April to October.
WA has a relatively light-touch STR regulatory environment compared to eastern states. However, local councils in Perth and Margaret River have reviewed short-stay policies in recent years. Our report covers the current regulatory outlook.