NSW · Updated Q1 2026

New South Wales Tourism & Airbnb Market Report 2025-2026

NSW is home to Australia's largest city and some of its most iconic short-term rental destinations — from Sydney's harbourside apartments to the boutique coastal scene around Byron Bay.

Market data updated monthly — get a free snapshot for the latest figures.

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What's Included in the Full Report

Your New South Wales market report covers nine data-backed sections, generated fresh for your property type and quarter:

01Regional Tourism Overview
Visitor arrivals, overnight stays, and interstate vs international split (ABS data).
02Airbnb Market Benchmarks
Average daily rate, occupancy rate, and active listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends data showing exactly when demand peaks in New South Wales.
04Competitive Landscape
Snapshot of what similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay settings.
06Emerging Opportunities
Trends and underserved niches spotted in the current market data.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count — from studios to 4BR+ homes.
0930-Day Action Plan
Specific, prioritised steps you can take this month to improve performance.

Key Markets in New South Wales

Looking for city-level data? These pages go deeper on individual markets:

"Byron Bay is competitive. This report helped me understand exactly where I sat in the market — and the suburb breakdown showed there were pockets I wasn't even aware of. Worth every cent."

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Frequently Asked Questions — New South Wales

What are short-term rental regulations in NSW?

NSW has a comprehensive STR framework. In Greater Sydney, hosted STR has no night cap, while unhosted STR is capped at 180 nights per year in certain council areas. Regional NSW has different rules. Our report summarises what applies to your situation.

How does Byron Bay perform as an Airbnb market?

Byron Bay is one of Australia's premium STR markets, with higher ADRs than most comparable coastal towns. Demand peaks in December–January and during music festivals. The market is increasingly competitive, making accurate pricing data essential.

Is Sydney a good market for short-term rentals?

Sydney offers strong demand year-round driven by international visitors, business travel, and domestic tourism. The best-performing suburbs tend to cluster around the CBD, eastern beaches, and Manly. Regulatory compliance is important given council restrictions.