Tasmania · Updated Q1 2026

Hobart Airbnb Market Report 2025-2026 — Data for Local Hosts

Hobart consistently ranks as one of Australia's top-performing Airbnb cities relative to its size. A limited supply of quality accommodation, a world-class museum in MONA, and a thriving food and arts scene drive exceptional occupancy rates.

Market data updated monthly — get a free snapshot for the latest figures.

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What Drives the Hobart Market

MONA and Dark Mofo demand spikes
High occupancy relative to supply
Premium food and wine tourism
Heritage property appeal

What's Included in the Full Tasmania Report

Your report covers nine data-backed sections generated for your property type and quarter in Hobart:

01Regional Tourism Overview
ABS visitor arrivals and overnight stay data for Tasmania.
02Airbnb Market Benchmarks
ADR, occupancy rate, and listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends showing when demand peaks in Hobart.
04Competitive Landscape
What similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay.
06Emerging Opportunities
Trends and underserved niches in the Hobart market.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count for Hobart properties.
0930-Day Action Plan
Specific steps to improve your Hobart listing's performance this month.

"Hobart feels small but it's a proper market. The AussiStay report showed me occupancy benchmarks for Battery Point specifically — my area — and I could see I was leaving money on the table. I've since moved to dynamic pricing and it's been transformational."

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Frequently Asked Questions — Hobart

Why does Hobart perform so well as an Airbnb market?

Hobart has a small stock of quality accommodation relative to demand, particularly during MONA events and Dark Mofo. Its UNESCO World Heritage wilderness, exceptional food scene, and heritage properties attract high-spending visitors who pay premium rates.

When is the best season for Airbnb in Hobart?

Summer (December–February) and the Dark Mofo festival in June are peak periods. However, Hobart performs well year-round relative to other markets its size, with strong autumn and winter food and whisky tourism.

Are there STR registration requirements in Hobart?

Yes — Tasmania has a short-stay registration scheme. Hosts in Hobart and Launceston must register their properties. Our report includes current regulatory information for Tasmanian hosts.