Victoria · Updated Q1 2026

Melbourne Airbnb Market Report 2025-2026 — Data for Local Hosts

Melbourne is Australia's events capital — and its STR market reflects that. Demand spikes around the Australian Open, F1 Grand Prix, AFL finals, and Melbourne Cup are significant, making dynamic pricing particularly important for Melbourne hosts.

Market data updated monthly — get a free snapshot for the latest figures.

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What Drives the Melbourne Market

Major events drive demand spikes
Strong inner-city and beachside markets
Year-round cultural tourism
Competitive but rewarding market

What's Included in the Full Victoria Report

Your report covers nine data-backed sections generated for your property type and quarter in Melbourne:

01Regional Tourism Overview
ABS visitor arrivals and overnight stay data for Victoria.
02Airbnb Market Benchmarks
ADR, occupancy rate, and listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends showing when demand peaks in Melbourne.
04Competitive Landscape
What similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay.
06Emerging Opportunities
Trends and underserved niches in the Melbourne market.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count for Melbourne properties.
0930-Day Action Plan
Specific steps to improve your Melbourne listing's performance this month.

"Melbourne's event calendar is the key to this market and I wasn't leveraging it properly. AussiStay's seasonal demand chart made it obvious — I was under-pricing during the Grand Prix by about $80 a night. That's money I'll never get back."

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Frequently Asked Questions — Melbourne

How do major events affect Melbourne Airbnb rates?

Melbourne's major events can drive occupancy to near 100% in inner suburbs. The Australian Open (January), F1 Grand Prix (March), AFL Grand Final (September–October), and Melbourne Cup (November) are the most impactful. Dynamic pricing is essential during these periods.

Which Melbourne suburbs have the highest Airbnb revenue?

Fitzroy, Collingwood, St Kilda, South Yarra, and the CBD inner ring consistently perform strongly. Proximity to event venues (Melbourne Park, Albert Park) also drives premium rates. Our report provides suburb-level data.

Are there STR rules in Melbourne?

Victoria has STR registration requirements. The Victorian Government has indicated further regulation may follow. Individual councils may also have planning overlays. Our report covers the current regulatory environment for Melbourne hosts.