New South Wales · Updated Q1 2026

Byron Bay Airbnb Market Report 2025-2026 — Data for Local Hosts

Byron Bay is one of Australia's most premium and sought-after short-term rental markets. It commands some of the highest ADRs in the country for coastal properties, with a loyal, high-spending guest demographic drawn by the lifestyle, festivals, and natural beauty.

Market data updated monthly — get a free snapshot for the latest figures.

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What Drives the Byron Bay Market

Premium ADR market
Festival-driven demand spikes
High-income guest demographic
Limited new supply

What's Included in the Full New South Wales Report

Your report covers nine data-backed sections generated for your property type and quarter in Byron Bay:

01Regional Tourism Overview
ABS visitor arrivals and overnight stay data for New South Wales.
02Airbnb Market Benchmarks
ADR, occupancy rate, and listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends showing when demand peaks in Byron Bay.
04Competitive Landscape
What similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay.
06Emerging Opportunities
Trends and underserved niches in the Byron Bay market.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count for Byron Bay properties.
0930-Day Action Plan
Specific steps to improve your Byron Bay listing's performance this month.

"Byron Bay pricing is its own beast. I used to copy what my neighbours were doing. The AussiStay report gave me data to break from the pack — I set a minimum 3-night stay and increased my rate by $60 per night. Both worked."

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Frequently Asked Questions — Byron Bay

What is the average nightly rate for Airbnb in Byron Bay?

Byron Bay commands some of Australia's highest coastal ADRs. Entire homes can average $300–$600+ per night, with premium properties during festival periods exceeding $1,000 per night. Our report provides current ADR data by property type and bedroom count.

When is peak demand in Byron Bay?

Peak demand occurs over Christmas–New Year (December 22 – January 8), Easter, and during major events like Splendour in the Grass and Bluesfest. Shoulder season (March–May, September–November) also performs well relative to other coastal markets.

Are short-term rentals restricted in Byron Bay?

Byron Shire has some of NSW's strictest STR regulations, including a 60-night cap on unhosted STR in many areas. The council has actively enforced these rules. Compliance is essential. Our report covers the current regulatory environment in detail.