Western Australia · Updated Q1 2026

Margaret River Airbnb Market Report 2025-2026 — Data for Local Hosts

Margaret River is Western Australia's premier tourism destination outside Perth, drawing visitors with world-class wine, surf, and food. The STR market here is growing rapidly, with premium entire-home properties commanding some of WA's highest nightly rates.

Market data updated monthly — get a free snapshot for the latest figures.

Get the Full Margaret River Region Report — $59 AUD

What Drives the Margaret River Market

Premium wine tourism
Surf coast appeal
Food and artisan scene
Year-round demand from Perth

What's Included in the Full Western Australia Report

Your report covers nine data-backed sections generated for your property type and quarter in Margaret River:

01Regional Tourism Overview
ABS visitor arrivals and overnight stay data for Western Australia.
02Airbnb Market Benchmarks
ADR, occupancy rate, and listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends showing when demand peaks in Margaret River.
04Competitive Landscape
What similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay.
06Emerging Opportunities
Trends and underserved niches in the Margaret River market.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count for Margaret River properties.
0930-Day Action Plan
Specific steps to improve your Margaret River listing's performance this month.

"Margaret River's booming and I was barely keeping up with the market. The suburb-level data in the report showed me what Prevelly and Cowaramup were charging versus the town itself. I repositioned my property and had my best winter ever."

Get Your Margaret River Market Data

Instant PDF · 59 AUD · Covers all of Western Australia including Margaret River

Order Now — $59 AUD

Or get a free national snapshot first.

Frequently Asked Questions — Margaret River

Is Margaret River a good market for short-term rentals?

Margaret River is one of WA's strongest STR markets, with premium entire-home properties regularly achieving $300+ per night. Demand is driven by wine tourism, surfing, and the broader food and wellness scene. Occupancy is relatively consistent year-round.

When is peak season in Margaret River?

April to October (WA's cooler months) is peak wine tourism season. Surf events like the Margaret River Pro drive demand in April. School holidays throughout the year also generate strong bookings from Perth families.

What STR regulations apply in Margaret River?

The Shire of Augusta–Margaret River has reviewed short-stay accommodation rules. Hosts should check current requirements for permits and compliance. Our report covers the current regulatory environment.