QLD · Updated Q1 2026

Queensland Tourism & Airbnb Market Report 2025-2026

From the sun-soaked Gold Coast to the tropical rainforests of Cairns, Queensland is one of Australia's most visited states — and one of its most lucrative short-term rental markets.

Market data updated monthly — get a free snapshot for the latest figures.

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What's Included in the Full Report

Your Queensland market report covers nine data-backed sections, generated fresh for your property type and quarter:

01Regional Tourism Overview
Visitor arrivals, overnight stays, and interstate vs international split (ABS data).
02Airbnb Market Benchmarks
Average daily rate, occupancy rate, and active listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends data showing exactly when demand peaks in Queensland.
04Competitive Landscape
Snapshot of what similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay settings.
06Emerging Opportunities
Trends and underserved niches spotted in the current market data.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count — from studios to 4BR+ homes.
0930-Day Action Plan
Specific, prioritised steps you can take this month to improve performance.

Key Markets in Queensland

Looking for city-level data? These pages go deeper on individual markets:

"I'd been guessing at my nightly rate for two years. The AussiStay report showed me I was undercharging by $40 a night compared to similar listings on the Gold Coast. I updated my pricing the same day."

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Frequently Asked Questions — Queensland

What is the average Airbnb occupancy rate in Queensland?

Queensland Airbnb occupancy rates vary by location and season. Coastal hotspots like the Gold Coast and Sunshine Coast typically see higher demand during school holidays and summer, while Cairns benefits from year-round international tourism. Our report provides updated occupancy benchmarks by property type.

Which Queensland city has the highest short-term rental demand?

The Gold Coast consistently records high listing activity and strong occupancy, particularly during December–January and Easter. Cairns is notable for its consistent international visitor base, while Brisbane has grown significantly following the post-Olympics announcement effect.

Are short-term rental regulations strict in Queensland?

Queensland introduced short-term rental regulations in 2023, with local councils having authority over booking limits and host registration. Our report includes a summary of the current regulatory environment relevant to your property type.