TAS · Updated Q1 2026

Tasmania Tourism & Airbnb Market Report 2025-2026

Tasmania punches above its weight as an STR destination — Hobart consistently ranks among Australia's top Airbnb cities for occupancy rate, fuelled by MONA, Dark Mofo, and a booming food and wine scene.

Market data updated monthly — get a free snapshot for the latest figures.

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What's Included in the Full Report

Your Tasmania market report covers nine data-backed sections, generated fresh for your property type and quarter:

01Regional Tourism Overview
Visitor arrivals, overnight stays, and interstate vs international split (ABS data).
02Airbnb Market Benchmarks
Average daily rate, occupancy rate, and active listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends data showing exactly when demand peaks in Tasmania.
04Competitive Landscape
Snapshot of what similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay settings.
06Emerging Opportunities
Trends and underserved niches spotted in the current market data.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count — from studios to 4BR+ homes.
0930-Day Action Plan
Specific, prioritised steps you can take this month to improve performance.

Key Markets in Tasmania

Looking for city-level data? These pages go deeper on individual markets:

"Hobart is a small market but it's fierce. I needed to know exactly what comparable properties were charging and how full they were running. AussiStay gave me that. I've since adjusted my minimum stay and pricing — and occupancy went up."

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Frequently Asked Questions — Tasmania

Why is Hobart one of Australia's top Airbnb markets?

Hobart benefits from MONA (Museum of Old and New Art), the Dark Mofo festival, its UNESCO World Heritage wilderness access, and a world-class food scene. The city has a limited supply of quality accommodation, which supports strong occupancy and ADR for well-managed listings.

When is peak season for short-term rentals in Tasmania?

Summer (December–February) is strongest for wilderness and coastal tourism. June brings Dark Mofo, which spikes Hobart demand significantly. Autumn and winter also perform well for food and wine tourism.

Is there an STR cap or registration in Tasmania?

Tasmania has STR registration requirements in Hobart and Launceston. Our report includes the current regulatory overview for Tasmanian hosts.