VIC · Updated Q1 2026

Victoria Tourism & Airbnb Market Report 2025-2026

Victoria anchors Australia's short-term rental market through Melbourne — a city with world-class events, international visitors, and a vibrant inner-city accommodation scene.

Market data updated monthly — get a free snapshot for the latest figures.

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What's Included in the Full Report

Your Victoria market report covers nine data-backed sections, generated fresh for your property type and quarter:

01Regional Tourism Overview
Visitor arrivals, overnight stays, and interstate vs international split (ABS data).
02Airbnb Market Benchmarks
Average daily rate, occupancy rate, and active listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends data showing exactly when demand peaks in Victoria.
04Competitive Landscape
Snapshot of what similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay settings.
06Emerging Opportunities
Trends and underserved niches spotted in the current market data.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count — from studios to 4BR+ homes.
0930-Day Action Plan
Specific, prioritised steps you can take this month to improve performance.

Key Markets in Victoria

Looking for city-level data? These pages go deeper on individual markets:

"The seasonal trend data was genuinely useful. Melbourne's demand swings massively around the F1 and AFL Grand Final — knowing exactly when to raise rates made a real difference to my annual revenue."

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Frequently Asked Questions — Victoria

What is the average nightly rate for Airbnb in Melbourne?

Melbourne average daily rates vary significantly by suburb, property size, and event calendar. Inner suburbs like Fitzroy, Collingwood, and St Kilda command premium rates. Our report provides current ADR benchmarks and seasonal patterns.

When is peak demand for short-term rentals in Victoria?

Victoria sees strong STR demand during major events: the Australian Open (January), F1 Grand Prix (March), AFL finals (September–October), and the Melbourne Cup (November). Summer holiday periods also perform well in coastal areas like Mornington Peninsula.

Are there STR regulations in Victoria?

Victoria has STR registration requirements and local council overlays vary. The state government has signalled further regulation. Our report includes an overview of the current regulatory environment for Victoria-based hosts.