Queensland · Updated Q1 2026

Sunshine Coast Airbnb Market Report 2025-2026 — Data for Local Hosts

The Sunshine Coast has emerged as one of Queensland's fastest-growing STR markets, fuelled by post-pandemic sea-changers, a rapidly growing permanent population, and proximity to Brisbane. Noosa anchors the premium end while Caloundra and Maroochydore offer volume.

Market data updated monthly — get a free snapshot for the latest figures.

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What Drives the Sunshine Coast Market

Noosa premium market
Growing sea-change demographic
Proximity to Brisbane
Consistent school holiday demand

What's Included in the Full Queensland Report

Your report covers nine data-backed sections generated for your property type and quarter in Sunshine Coast:

01Regional Tourism Overview
ABS visitor arrivals and overnight stay data for Queensland.
02Airbnb Market Benchmarks
ADR, occupancy rate, and listing count for your property category.
03Seasonal Demand Patterns
12-month Google Trends showing when demand peaks in Sunshine Coast.
04Competitive Landscape
What similar hosts are offering and where the gaps are.
05Pricing Strategy
Data-driven recommendations for base rate, peak pricing, and minimum stay.
06Emerging Opportunities
Trends and underserved niches in the Sunshine Coast market.
07Suburb & Location Intelligence
Top-performing neighbourhoods ranked by estimated monthly revenue.
08Property Size Analysis
Revenue benchmarks by bedroom count for Sunshine Coast properties.
0930-Day Action Plan
Specific steps to improve your Sunshine Coast listing's performance this month.

"Noosa is its own micro-market within the Sunshine Coast. The suburb breakdown in the AussiStay report confirmed what I suspected — Noosa Heads commands a different rate entirely. I restructured my listing description and pricing around that insight."

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Frequently Asked Questions — Sunshine Coast

Is the Sunshine Coast a growing Airbnb market?

Yes — the Sunshine Coast has seen consistent growth in both listing numbers and average rates since 2021. Population growth and interstate migration have increased demand, while the market has become more sophisticated, rewarding well-presented, well-priced properties.

How does Noosa compare to the rest of the Sunshine Coast for STR?

Noosa commands significantly higher ADRs than most other Sunshine Coast areas. It has stricter planning overlays, which limits supply growth, supporting strong rates for existing properties.

What STR rules apply on the Sunshine Coast?

Sunshine Coast Council and Noosa Council have separate and differing rules. Our report covers current compliance requirements for hosts across the region.